An order bump is a one-click add-on offer shown on your checkout page before someone completes their purchase. In ClickFunnels, it's built directly into the checkout step, not a separate page, which is exactly what makes it convert: no new page load, no new decision to leave the flow for, just a checkbox at the moment their card is already out.
A working order bump typically adds 10 to 30% to average order value. If you're spending money on traffic, that difference often decides whether the funnel is profitable at all. And yet it's one of the most commonly skipped setups we see: bumps switched off entirely, or still showing the template's demo product months after launch.
Where to add it in ClickFunnels
Open the checkout step of your funnel in the editor and look for the Order Bump element, it's grouped with the order form elements. Drag it onto the checkout page, typically directly above the buy button, inside the same visual container as the order form so it reads as part of checkout rather than a separate ad.
Once placed, connect it to a product: either an existing product in your account or one created specifically as a bump. Set the price, write the copy (more on that below), and it goes live with the page. One note: page builders reorganize their menus regularly, so if the element isn't where you expect, search the element list for "bump" rather than browsing.
What to actually offer
This is where most bumps quietly fail. The bump that converts isn't your second-best product, it's something that makes the thing they're already buying work better, faster, or with less effort. Three patterns that consistently perform:
- The "done for you" version. Main offer is a template or system? The bump is the setup done for them, or a pre-filled version. You're selling the removal of the work they were about to do.
- The consumable companion. Course as the main offer? The bump is the workbook, the swipe file, the checklist pack, something they'll use alongside it from day one.
- The speed or support unlock. Same product, but delivered faster, with priority support, or with a live onboarding call included.
A useful test before you commit: could you describe the bump in one sentence to someone mid-purchase without them needing to stop and think? If it needs explanation, it's a product, not a bump.
Pricing: the one-third rule
Keep the bump under roughly a third of the main offer's price. A $27 bump on a $97 offer rides alongside the purchase decision. A $67 bump on that same offer competes with it, now the buyer is comparing, hesitating, and sometimes abandoning the whole checkout. Most bumps that convert well sit between $7 and $37 regardless of what the core offer costs.
Counterintuitive but true: lowering a bump's price sometimes lowers its conversion. At $9, "done for you setup" sounds too cheap to be real. The price has to be believable for the promise. Test within the range rather than assuming cheapest wins.
Writing bump copy that gets checked
You have roughly one sentence and a checkbox. The formula that works: action verb + specific outcome + implied ease.
- Weak: "Add our bonus training for just $17!"
- Stronger: "Yes! Add the 15-minute setup walkthrough so this is running today, $17."
Two details that measurably matter: start the copy with "Yes" (it pre-frames the decision as agreement, a pattern you'll see on nearly every high-converting checkout), and name the timeframe or effort saved. Vague bonuses get ignored; specific shortcuts get checked.
What a good bump take rate looks like
A well-matched, well-priced bump typically converts 20 to 40% of buyers. If yours is below 10%, the diagnosis is almost always one of three things: the offer isn't relevant enough to the main purchase, the price crosses the one-third line, or the copy describes a product instead of an outcome. Change one variable at a time, take rate responds fast because the traffic is already flowing through checkout daily.
The mistake almost everyone makes
Leaving the bump on the template's default copy and product. If your order bump still references anything resembling placeholder content, it's not really live, it's decoration, and it's quietly costing you on every single sale. Five minutes to connect a real offer with real copy is one of the highest-ROI edits available in your entire funnel.